Introduction

Thor Motors, a Ford dealership in Ontario, made the switch to Tekion’s modern dealership management system (DMS) and customer relationship management (CRM) platform after facing persistent challenges with their legacy system. In this video, the Thor Motors team highlights how Tekion provided unparalleled visibility into operations, increased profitability, and streamlined workflows, positioning the dealership for long-term success.

The Need for Change

Prior to adopting Tekion, Thor Motors struggled with a DMS that concealed critical financial data, leading to an estimated $40K in lost gross profit every month. Without real-time insights, the dealership lacked the ability to identify inefficiencies and revenue opportunities. To drive profitability and gain better control over operations, the team sought a comprehensive, cloud-native solution.

Implementation Success

Thor Motors saw immediate benefits upon transitioning to Tekion, with gross profits increasing by $30K–$40K per month. The platform’s intuitive interface and real-time data visibility allowed the dealership to re-evaluate business strategies, address operational blind spots, and focus on customer needs. Within weeks, Tekion provided a clearer picture of dealership performance than the previous system had in 30 years.

Key Features and Benefits

Real-Time Financial Transparency

With Tekion, Thor Motors can track gross profits, monitor revenue trends, and identify discrepancies as transactions occur, eliminating end-of-month financial surprises.

Unified Dealership Platform

Tekion integrates CRM, desking, F&I, accounting, and mobile payments into a single, seamless system, eliminating inefficiencies and ensuring a smooth customer experience.

Efficient and User-Friendly Interface

Employees benefit from a modern, intuitive platform where key information is accessible within one click or a simple search, making day-to-day tasks more efficient.

Seamless Transaction Process

From desking to credit approvals and F&I, Tekion automates workflows to ensure no steps are missed, improving operational accuracy and efficiency.

Future-Proof Technology

Unlike legacy DMS providers that build on outdated foundations, Tekion was designed as a cloud-native platform, ensuring faster updates, continuous improvements, and long-term scalability.

Culture and Operational Impact

Beyond financial gains, Tekion has driven a cultural shift at Thor Motors, encouraging the team to embrace change and continuously optimize dealership operations. Employees now have greater confidence in their processes, enabling them to focus on delivering better customer experiences and maximizing profitability.

Conclusion

Thor Motors’ adoption of Tekion showcases the power of a modern, cloud-based DMS in transforming dealership performance. By providing real-time visibility, seamless workflows, and a fully integrated platform, Tekion has positioned Thor Motors for sustainable success. Dealerships looking to future-proof their operations and maximize profitability can confidently make the switch to Tekion.